It was early in the morning on a summer day in August. All was quiet after a sleepless night and many months of dedicated work. The founder—the writer with pliers—leaned back in her chair, her right fingers a fraction above the Apple Trackpad and hesitant from fear.
She had been waiting for this day to come, long after learning how to use pliers and cutters to design her mobiles, longer still after the missteps that naturally came with being self-taught and venturing into a new field. She could feel the sting of her first design falling flat like the words of her first short story seeking publication meeting with rejections.
She had opened her first online shop, but no one knew. And it felt safe that way. It also felt like failure to give power to fear. Her fingers twitched. The quiet was broken, her sisters intervening and cutting through the internal dialogue of fear holding her back. They repeated: "It is time."
It was time. One by one the founder emailed her private invitations. One by one, each person tapped on the link to her online shop to see. They shared their thoughts, their words a discovery of surprise and delight.
Congratulations Mia! This is amazing!!!! The products are beautiful! You were able to put all the things you love into one effort. I'm so happy for you, and I wish you much success. Congratulations again! —VN
Wow Mia! Your site is beautiful! Congratulations on your launch! —JG
Mia! I LOVE this! Your website is so calm and enchanting. I love your ideas and the stones and the elements. Even the names. Everything feels authentic. I'm always shopping for moon stuff so I see a lot of different sites and creations; none compare to what you are doing. There’s a lot of originality in your work, too. I’m so excited for you! —Jenn Z.
Hi Mia, Love your website and products!!! How exciting for you! A budding entrepreneur and artist! So happy for you! —MM
Your site is BEAUTIFUL Mia!!! Wow!!! —AC
It's beautiful. I can learn a lot from you. —DP
Wow!!! Your website is amazing, and the mobiles even more mesmerizing. It all made me feel peaceful. I love everything about it!!! It looks really beautiful. My sister loved your shop. She said you did an outstanding job! —HZ
Your site looks great. The best parts are the photos—the gems and the fish and the bird are all beautiful and relevant. —DN
Mia, Congratulations on your new venture, which extends the love and light you already share with us in your writing. Your mobiles are beautiful and I look forward to following your journey. —RN
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the writer with pliers
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